Digital marketing is a collection of many tactics that assist businesses in establishing online connections with their customers.
If you’re new to this sector, you might find the terms SEO, PPC, and social media marketing a little complicated. Rest assured that we will provide an understandable explanation.
Let’s look at the main types of internet marketing that beginners need to know about.
1 SEO, or search engine optimization
What it is: Google and other search engines will rank your website higher.
Why it matters: When someone searches for anything (for instance, “best phone under ₹20,000”), SEO places your content close to the top of search results, encouraging them to visit your website.
Important components:
Key elements:
- Keywords are the terms that individuals use when searching.
- High Quality Content
- Fast-loading websites that are mobile-friendly
- Backlinks are links pointing to other trustworthy websites.
Think about SEO as a way to help Google better “understand” your website.
2 SMM, or Social Media Marketing
What it is: promoting your brand on social media platforms such as Facebook, Instagram, YouTube, LinkedIn, and X (Twitter).
Why it matters: The significance of People spend hours here every day. It’s perfect for engaging with your audience and increasing brand awareness.
What you can do:
- Post photos, videos, and stories
- Run sponsored advertisements
- Utilize trends and hashtags.
- Join forces with influencers
Having a strong social media presence makes your brand seem more alive and relatable.
3 Content Marketing
What it is: Developing informative and useful content, such as blogs, videos, podcasts, or infographics, to draw in viewers.
Why it matters: Trust is built through content. People are more inclined to buy from you if they use your brand to discover information or amusement.
Common formats:
- Posts on blogs
- Videos on YouTube
- E books
- Posts on social media
- Infographics
The golden rule of content marketing is to “give value first, sell later.”
4 Email Marketing
What it is: emailing your subscribers with news, offers, updates, or advice.
Why it matters:It’s one of the best return-on-investment (ROI) channels and a direct line to your audience.
Examples:
- Greeting emails
- Newsletters
- Promotional emails
- Reminders for cart abandonment
When done correctly, email marketing is incredibly powerful, personable, and reasonably priced.
5 Pay-Per-Click Advertising (PPC)
What it is: sponsored advertisements that show up on YouTube, Facebook, Instagram, Google, and other platforms. Only when an ad is clicked do you pay.
Why it matters: Promotions and new launches benefit greatly from its rapid traffic and results.
Examples:
- Google Ads
- Instagram sponsored posts
- YouTube advertisements
- Facebook advertisements
PPC is excellent for increasing visibility, but it requires precise planning and targeting.
6 Affiliate Marketing
What it is: collaborating with other influencers or producers who will market your goods in return for a commission.
Why it matters: By using someone they already trust, you can reach a new audience.
It’s similar to having a group of internet salespeople.
7 Influencer Marketing
What it is:To market their products, brands work with well-known influencers on platforms like YouTube and Instagram..
Why it matters: Influencers are more trusted by consumers than advertisements, which quickly increases brand credibility.
Influencers give your brand a human face.
Wrap-Up: Select What Suits You
It’s not necessary to employ all forms of digital marketing simultaneously.
Start small:
- If you are a blogger, concentrate on content and SEO.
- If your brand is local, consider using Google Ads and social media.
- Email marketing is excellent if your audience is devoted.
Digital marketing is similar to a set of tools. Utilize the resources that best suit your objectives, then develop from there.